It might be tempting to tack on “doing” social media to whomever in your office just graduated college, but take a moment to consider why you’re doing social media in the first place before you invest any time or money.
Need to offload your social media tasks but not sure who to hire?
Blue in the face from explaining to your boss or stakeholders why their expectations are unfeasible, unreasonable or both?
There is a ``do social media`` task on the strategic plan that you need to check off.
Unsure where exactly social media fits within your marketing plan and budget?
Debating if you can tack-on social media to the intern's task list?
You know you're throwing away time and money on social media but are lost on how to fix it.