…ability to manage up (to your boss or board of directors).
If you’ve ever been in a board meeting when an investor asks about your SEO strategy (because their nephew is a freshman in college and buzzing with new information), then you know how it feels to be put on the spot.
Imagine not only fielding such questions with good knowledgeable responses, but also delivering some quick, tactical steps to assuage any concerns. Your boss will eat it up!
…management effectiveness with your staff.
Your staff looks to you to ask questions that will lead the team to productive paths. It’s your job to push back intelligently. But if you’re not sure how your staff tackles day-to-day digital marketing challenges, or even where they might need support, your questions can cost you a lot more than face.
When you have our digital marketing advice a Slack chat or call away, you’ll be able to quickly and confidently offer good questions, answers, and tangible steps to take to ensure your team they’re in good hands.