20 Dec What is SEO
You might have heard a lot of crazy terms since bringing your business online. Terminology like SEM, PPC, B2B, or even ROFL might just leave you wondering exactly what you signed up for. You’re a business owner and you’d rather focus on making your business work, but instead you find yourself trying to decipher a bunch of acronyms and abbreviations and are wondering if you’re missing something. Rather than feeling discouraged, like the world has passed you by, let’s break down one particular aspect of digital marketing and dispel some myths and stress: SEO.
No, it’s not some kind of corporate executive officer. SEO stands for Search Engine Optimization. And it is a whole lot simpler, and probably more crucial, to your business than it really sounds.
How SEO Works
The Internet is a vast array of networked computers, servers, and systems. With a nearly infinite amount of information it is impossible to calculate how much is really out there. This is why search engines were developed. Search engines such as Google, Yahoo, or Bing allow you to type in some key words, phrases, or even a question. Using complex algorithms, these search engines narrow down your search to the closest approximation of what it thinks you are looking for.
These search results typically appear in the form of lists with several results per page. The most relevant results are usually first in the list. Generally, people performing a search won’t need to go much farther than the first page of results. However, anything made public on the Internet, from blogs to Wikipedia, are all analyzed for content that match the search query.
The list of relevant searches will appear and boom! The search is complete.
Why SEO Matters for Small Business
The sad truth is people rarely look any farther than the first page of results, much less click on the next page of listings. You really need your company’s website to be in the top five results, if not sitting in the #1 slot. Landing in the top five will increase traffic to your website and make all the difference when it comes to exposure.
Generate Content Frequently
Generating content for your website keeps the information fresh. Search engines will pounce on updated sites over others. This is why blogs are important. You can keep creating fresh content without completely revamping your website, as well as casually introducing relevant keywords and key content themes throughout for added exposure.
By keeping content fresh and conversational, you appeal to a searcher’s confidence in the same way they’d trust word of mouth from a trusted friend. Providing free information is a great way to get the trust of your customers and keep them coming back for more.