Remember, digital marketing is so much more than just social media. To leverage digital marketing we want to mix and match tactics to reach our objective in the most efficient way possible.
To do that, we need to understand each digital tool at least enough to know when to use it.
This is literally exactly what it sounds like – SEO is all about making your content look “good” to Google and other search engines. Make it clear, make it organized, make it high-quality and you’ll be rewarded with more traffic from searches. It sounds simple, and in many ways it is once you get the gist of it.
Why this is relevant to you?
For most of our clients we like to see about 60% of their website traffic come from organic search – basically Google. People searching for your products or services are likely ready to buy – they don’t take a lot of convincing. So it can be high value traffic.
SEO takes a long time to get moving. We consider SEO very much foundational to your digital marketing because it touches everything you do.
But the key takeaway here is that if you get just a little training you’ll use the techniques everywhere and you’ll start to see more and more traffic from Google. It’s slow and steady…but boy is it magical when it starts to click.
When we talk about foundational or technical SEO, we look at 6 core elements. This week I want you to just learn what they are so when you’re coding up your next web page or blog post you’ll think “oh yeah, that’s what Michelle was talking about”.
Next week we’ll jump in and update some of your own SEO elements. See you next week!
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