22 Nov Tips on How to Content Market on a Budget
If your content marketing budget pinches your ability to grow your brand, Databox’s “Make the Most of Your Content Marketing Budget with These 44 Tips” is more than worth your time. And time is an elemental concern for small business owners, an aspect that Michelle Tresemer, founder and digital stunt brain at TGroup Method, brings to the table.
The comprehensive piece, written by Jessica Malnik, assembles tips from nearly 70 content marketers (including Tresemer) who weigh in how to content market when money is tight. Malnik examines content marketing costs and how much you should expect to spend. Fine, fine, you’re probably thinking. “I’ve got scant time and less cash.” Exactly! That’s why the 44 content marketing tips are largely about how to get the most out of quality content through intention, focus, optimization, and repurposing.
Attuned to the everyday realities of small businesses, the ever-practical Michelle Tresemer talks about how to spend your content marketing time. “Spend 20% of your time creating the content and 80% distributing it.” That entails creating less (but high-quality) content and repurposing, optimizing, and distributing what you’ve created. And it means that you can’t apply a post-it-and-forget-it approach—you’ve got to get that content out to where your ideal customers are!
One interesting aspect of this blog piece is that it stands as an example of Tip #25: Crowdsource your content. “Do exactly what Databox does,” says Johan Hajji of Upperkey. “Get as many insights and quotes as possible. Do expert roundups. This will help you to save time and ultimately money if you’re on a budget.”
You’ll definitely want to bookmark this Databox expert roundup that includes our own Michelle Tresemer. Read it with your feet up and a pen in hand for notes. If you do, you’re investing your time for content marketing wisely!