12 Dec Google’s Meta Description Length Increase
On November 22, Google, unannounced, made their titles and meta descriptions longer. Both titles and meta descriptions are important to drawing traffic to your website, for they are what your visitors see first on an organic search. Here are the changes:
- Titles have gone from 55-60 characters to 70-71 characters in length. (If you’re happy with your current title, adding your site name at the end can help for branding purposes.)
- Meta descriptions now have a limit of 320 characters when the limit used to be 160 characters.
- Mobile titles have increased from 55-60 characters to 78.
- Mobile meta descriptions used to have a maximum of 130 characters; now they are extended to up to 172.
How does this affect you?
- We and other SEO strategists believe that acting now to increase the length of meta descriptions is in your interest. By optimizing now, you will get more real estate on search engine results pages (SERPs). If you wait, longer descriptions may likely push you off front-page results.
- It is important to prioritize your most important landing pages, and then re-optimize meta descriptions for these first.
- Click throughs from simple search queries to your site may go down, while click throughs for more complex topics or queries may improve.