21 Mar How To Drive More Conversions
Turn Visitors Into Conversions
If you’re generating traffic but not getting many conversions, it can be frustrating and confusing. What are you doing wrong?
Don’t worry, you’re obviously doing something right—people are coming to your site. Your leads care enough about your brand or product to visit and that’s awesome. But how do you start converting those visits?
While there are many reasons you may not be getting the conversions you want, here are a few things to consider.
It’s All About The Data
Accurate data, that is. Google Analytics shows you what traffic, and how much, is coming to your site. If you dive a little deeper, it can also show you how much of that traffic is spam.
Micro-businesses typically have less than 10,000 visits and many of those are junk. We can show you how to filter out the junk and focus on what’s important.
After you pull out about 15-20% of spam traffic you can determine what actually is converting. What are your leads converting on? Is it social media? Is it from organic searches? Once you figure out who your conversions are and where they are coming from, you can focus on what’s working and what isn’t.
Go Back To Your Call To Action
If your conversions just aren’t there yet, take another look at your call to action. There’s a good chance your CTA is too deep.
For example, while offering a consultation works for businesses, it’s a really big ask and commitment for potential leads. We offer consults because it’s easy. All we have to do is create a form and then jump on a call with someone.
Before pushing your leads into the deep end, try letting them dip their toes in the water first by establishing trust.
Build Credibility And Trust
There’s a reason jewelry stores ask if there’s a piece you want to try on, and why car dealerships hand you the keys. Sales skyrocket when people have things that are tangible. Customers want items they can touch.
Let’s translate that into the digital world. Give your customers something they can put in their hands…or on their desktop. PDFs, useful downloads, or other freebies will help your brand establish credibility and trust.
Give visitors an un-gated download. Offer downloads without asking for information. See if people are willing to download your freebies without giving their email. If people are coming to your site and downloading, you know you’re doing something right.
Is Anybody Out There?
Wondering if anyone is on your website or even viewing your posts? We recommend using Google Analytics to see who your viewers are. If you’re not checking your numbers, you may have 100 visits and not even know it!