30 Apr 5 Quick and Easy Blog Optimization Tips
If you want your blog to succeed—and to continue generating traffic—you cannot simply walk away from it once you hit publish. It takes valuable time, but to keep your blog running smoothly you must fine-tune your site. Here are 5 optimization tactics that are so easy you won’t mind adding them to your to-do list.
Topic Cluster Links
Linking to other pages—or creating topic clusters—on your site is an excellent way to build your content strategy. Topic clusters are built around a specific piece of content, or a parent page, that is linked to related but more focused pages. These links tell search engines and page visitors that the information is important and relevant to the topic of the parent blog post. Not only can this strategy help you generate more traffic, but it also builds credibility with your audience.
Third Party Links
If your blogs have links to third party sites, we recommend you check that those links open in new tabs. Otherwise when visitors click on a link, it will replace the URL and open the link in the existing tab. When this happens, people leave your site. No bueno. You want people to stay on your site. Even when your visitors want to check out other links, they should easily be able to come back to your blog.
Luckily the solution to fix this problem is fast and painless. Simply make sure third party links open in a new tab. Here are a few tips:
- If you’re a WordPress user, all you need to do when editing the URL is check the little “Open Link in a New Tab” checkbox. Child’s play!
- We prefer to use plugins that automatically force links to open in a new tab that aren’t on our domain. How easy is that?
We commonly see problems with subheadings when people code their own blogs. The issue with subheadings is that people may think that bolding a section of text qualifies as a heading. However, bolding text isn’t going to do much for you.
When Google searches or indexes your site, it moves from top to bottom. In other words, Google starts at the headline—which is your H1—and then it moves to H2, H3, H4, H5, and finally to H6. Those headings are Google’s priority. It uses the headings as an indicator of what the post is about.
If you have really clear headings, always make sure they’re flagged as H2. This way search engines won’t mistake your headings for important body text.
When you’re preparing your blog post for publication on the back end, there’s a spot for a featured image. Now generally if you fill in this section and plug in a picture, Facebook will pick it up and that’ll be what they share. Perfect…right? Unfortunately, when you share it on Facebook, it may not look like what you’d expected. Instead of your nice big image with a clear headline, there’s no picture, there’s no thumbnail, there’s nothing. (Insert dramatic music here.)
Thankfully, there’s Facebook debugger. This tool, https://developers.facebook.com/tools/debug/, is one of our favorites (we usually just Google Facebook debugger).
Best of all, it’s super easy to use. Just plug your URL in and hit debug. It’ll give you a preview of how Facebook sees it so you can fix any issues before they arise!
Call to Action
Last but not least, always check your call to action. There’s nothing worse than a great blog post with a boring “Contact Us” call to action. You want your CTA to inspire your audience to do something other than leave your page.
If you have a “Contact Us” CTA, come up with something else a little more exciting. Here are a few suggestions you could ask your audience to do:
- Follow you on Facebook
- Join your closed Facebook group
- Watch a video
- Check out another post